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Smartphone apps used by 63pc in Lebanon

Amman, June 11, 2012

Around 63.6 per cent of smartphone users in Lebanon make use of applications, said a survey, which probed cellular usage habits, smartphone awareness in addition to tablets availability among cellular users in Lebanon.

The survey report Lebanon Smartphone Survey 2012 by Arab Advisors Group, a member of the Arab Jordan Investment Bank Group, revealed that 37.1 per cent of the total cellular handsets in Lebanon are smartphones.

The majority of smartphone users who use applications prefer them in the English language.

Lebanon smartphone survey follows the four smartphone survey reports concluded in Jordan, UAE, Saudi Arabia and Kuwait.

The survey covered general cellular usage habits; smartphone adoption and usage patterns; smartphone awareness, cellular handset brands and models in addition to tablets availability among respondents.

Respondents were randomly called through a randomly generated table of cellular phone numbers for each of the two cellular operators in Lebanon: MTC Touch and Alfa.

The survey results encompass answers from 750 cellular users that passed rigorous quality control checks.

“When respondents were asked about their cellular handset brands, Nokia was in the lead. Moreover, amongst households that use tablets, Apple’s iPad was the leader,” said Noura Abdulhadi, Arab Advisors project manager. – TradeArabia News Service

Tags: Amman | Smartphone | Arab Advisors | Tablet | Cellular | Survey report |

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