Dubai bottler ropes in SAP for expansion
Dubai, October 20, 2012
Business software company SAP said it is working closely with Dubai Refreshment, the first established soft drinks bottler and a leader in the UAE, for its 'smooth' regional expansion.
Established more than 50 years ago, Dubai Refreshment is the sole franchisee, manufacturer and distributor of Pepsi-Cola Products in Dubai, Sharjah and Northern Emirates.
A leader in enterprise application software, SAP said the project implementation is currently taking place in collaboration with one of its top global partners Atos.
Mana Al Mulla, the managing director of Dubai Refreshment, said, "The Middle East – and the UAE in particular – is one of the key growth markets of the future. With the huge youth population that is emerging in this region, the soft drinks market has accelerated in the first decade of this new millennium."
Dubai Refreshments aims to be the lower Gulf’s leading beverage company, driven by top caliber people equipped with the right tools and solid systems, and that means working with the best systems organizations like SAP.
"We are excited to be undertaking our expansion journey with Atos as our committed SAP partner, " he added.
Tarek El Sakka, the GM of Dubai Refreshment, said the company has started construction of its new mega factory in Dubai Investment Park.
"This is a Greenfield project costing Dh500 million ($136 million), and is set to become one of the biggest bottling plants in the Mena region, spanning over 140,000 sq m, with the capacity to produce over 120 million cases annually, and accommodate 10 production lines with state of the art machinery."
The plant will also adopt environmentally friendly initiatives to improve energy efficiency, water conservation, and reduce waste and pollution.
By introducing proven manufacturing solutions and business intelligence software, all delivered on a mobile platform, Atos will work with Dubai Refreshments to lower its production cycle time, reduce out-of-stock situations, and improve its forecasting accuracy.
“We are looking to implement the latest SAP innovation’s in FMCG industry. We are proud to be the first SAP customer for some of those systems in the region,” said Anas Taraben, the head of ICT Department at DRC.
Qais Gharaibeh, the managing director of SAP (UAE) said, “Dubai Refreshments is a well-run company that is about to become a ‘best-run’ company like tens of thousands of SAP customers around the world and here in the Mena region.”-TradeArabia News Service