Zain Group unveils new growth strategy
Dubai, November 7, 2012
Zain Group, a leading mobile telecommunications group in the Mena, has unveiled its new ‘Ghanduna Zain’ (Zain Tomorrow) strategy aimed at bridging technology investment plans with the future.
The ‘Ghanduna Zain’ comprises a number of special initiatives being undertaken by the telco with the aim of remaining a leading innovator in all the markets in which it operates, said a top official while speaking at the 2nd annual Zain Technology Conference in Dubai, which was attended by more than 39 regional and global telecom solutions providers and partners.
Addressing the gathering, Hisham Akbar, the deputy CEO and COO of Zain Group said: "The telecom sector is one of the most fortunate given that everything around us is going mobile; which is why we ask our partners to provide us with the services to sustain our operations at an optimal level."
The annual conference is convened in order to share the latest advances in the telco field with Zain operating companies, while at the same time representing a focus point for the discussion of issues of mutual interest between the Zain Group and its leading suppliers and service providers.
"We have multiple important messages from our conference this year, with one of them being that we need to be more realistic in the way we operate, and look closely at the ways in which we can sustain our relevance in a quickly evolving environment," said Akbar.
Zain Group is looking to leverage its existing telecom competencies and technologies while at the same time giving its customer base access to additional quality voice and data services through its ‘Zain Tomorrow’ strategy.
"Another key message is that we will continue to rank first as a service provider through our ongoing efforts to be pioneering in the offer of quality services without hidden charges, and remain agile and responsive to customer needs," he added.
Akbar pointed out that customer demand and user experience will be the driver of the offer of leading class technology.
"As long as customer demand for new services and applications exists, there will also be demand for investment in the underlying technology required to carry those services and applications, and Zain is evolving into a commercial service provider rather than remaining just a technology-focused entity,” he stated.
Akbar said the new strategy will require more co-ordinated efforts on the part of the operator in order to overcome the challenges posed by the rapidly evolving telecom sector which is converging around mobility, broadband access, and the Internet.
Zain Group’s CTO, Hisham Allam said: "The rise in mobile data and the growth in the usage of smartphones to access content is a reality, with smartphones representing over 90 per cent of all mobile devices sold in Kuwait at this point in time."
"The increasingly sophisticated nature of modern mobile services consumers requires that we become fully aware of their needs and their expectations in terms of quality of services," he added.
Zain Group has already developed and approved 14 initiatives that have been tailored to address the challenges that are to be tackled by the new operational strategy, with the initiatives being focused on innovation and creativity.
Telecom industry statistics suggest that telcos will be required to at least double their network capacity between now and 2020 in order keep up with the rise in demand for services, while the number of mobile subscribers is set to rise from 7 billion currently to 9.5 billion within the next five years.
The Zain Technology Conference 2012 also hosted an exhibition for Zain partners in which they were able to showcase their latest products and services. Among the most prominent partners present at the exhibition were Nokia Siemens Networks, Ericsson, Huawei and ZTE.-TradeArabia News Service