UAE footballer to star in Etisalat ads
Dubai, April 11, 2013
Etisalat has signed an exclusive agreement with the national level Emirati footballer and UAE Gulf Cup hero Omar Abdulrahman to appear in its commercial and public campaigns as well as become an ambassador for social causes.
Abdulrahman plays for the UAE National Football team and Al Ain. He came to the limelight in the recent GCC Gulf cup held in Bahrain making a mark in the football arena, a statement from the company said.
Today’s signing reiterates Etisalat’s efforts in forging strong relations with the UAE sports community. This enables the operation to support local talent as well as contribute towards the growth of the UAE community.
Saleh Al Abdouli, CEO, Etisalat said: “Since the beginning, Etisalat was part of the development process and achievements of the UAE in various areas including sports. Today, football is the most popular game in the country, playing a significant role in the lives of youth. Etisalat enjoys a long standing relationship with the UAE Football Association.”
“Etisalat’s agreement with Abdulrahman reaffirms our values focused on excellence, ambition creativity and commitment towards supporting UAE talent. He is the perfect brand ambassador as the next generation look up to him for his outstanding talent and achievements that were made in such a short period of time.”
“It is an honour to be the face of a prestigious brand like Etisalat and help drive their social causes. A large amount of my success and recognition is attributed to the constant support, superior facilities and training provided in the country. The partnership with Etisalat sets an example for next generation players in achieving success and positioning UAE on a global map,” Abdulrahman said.
Etisalat has a long history in supporting sports in the country, establishing strong ties with the community. The telecom major is the main sponsor of the UAE football premier league and is a sponsor of the UAE football association. – TradeArabia News Service