Etisalat, one of the largest telecommunications operator in the Mena region, has announced the appointment of APCO Worldwide, a global communication, stakeholder engagement and business strategy firm, as its communication partner.

Following a competitive pitch, APCO has been chosen to help Etisalat UAE align and disseminate its key messages to multiple audiences across the region.

Working closely with the corporate communications team of Etisalat UAE, APCO will dedicate strategic thinking, creative planning and measurable implementation to aid the nation’s key telecom player to achieve sustained business growth.

Ali Al Ahmed, the chief corporate communication officer, Etisalat, said: "As we gear up toenter a new phase in the company’s 36-year history, we are looking forward to upholding our status as pioneers in telecom services. Our communication requirements have matured exponentially, which led to the pursuit of a strategic partner that can provide adequate support to maintain our growth trajectory."

"We are delighted to have chosen APCO Worldwide based on our shared vision, as well asthe agency’s strength in challenging convention and forging relationships with key stakeholders within the media," he added.

As a telecom major committed to growing its network, wholesale and retail operations, Etisalat is currently the highest overall rated telecommunications company in the GCC and the fourth best telecommunications company in the world.

Recently, Etisalat was also ranked number one globally in highest fiber to home connections by the FTTH (Fiber to Home) Council, he stated.

Mamoon Sbeih, the managing director – Arab Region, Apco Worldwide, said: “Etisalat, from its inception and significant growth to its advanced offerings and future plans, is an amazing success story."

"Leveraging our strength as an integrated agency, our unified effort at APCO will be to create value by pushing the boundaries of communication toconvey Etisalat’s outstanding success to all stakeholders and build stronger brand awareness for the company,” he added.-TradeArabia News Service