Saudi Arabian Airlines (Saudia), the kingdom's national airline, has signed a MoU with Amadeus, a leading technology partner for the global travel industry, to collaborate on the development of e-commerce and mobile solutions for the benefit of Saudia and its customers.

The joint initiative will provide support and guidance on both existing and new initiatives led by Saudia, including cargo, airport and revenue orientated solutions. The initiative will also help the carrier attract young Saudi professionals to develop niche software solutions.

King Abdullah Economic City has been identified as the ideal locale for the Competency Center due to its cutting-edge facilities, strategic position between East and West, and peerless ability to interact with the region’s largest economy.

It is predicted the city will be the size of Washington DC when finished in 2025. The $100 billion project will be particularly influential in boosting the Kingdom’s tourism, logistics, energy, transportation and manufacturing sectors.

Saudia has already committed to moving 1000 employees to its Smart Technology Hub in King Abdullah Economic City.

“Saudi Arabia needs to continue strengthening its ability to create sustainable high-tech jobs, and Saudia is determined to do everything it can to support this process,” said Khalid Abdullah Almolhem, the director general, Saudia.

The existing strategic business relationship with Amadeus will facilitate great opportunities to jointly develop aviation specific software that would be targeted to improving customer services and passengers connivance on platforms such as social media and mobile devices.

“We congratulate Saudiafor establishing itself in these new premises which are at the forefront of the region’s modern business environment,” said Francois Weissert, senior VP & chief technology advisor, Middle East and Asia, Amadeus.

“We will also consider options to increase our presence and activities in KAEC aswe strongly believe it is important to introduce new technology solutions and create local employment opportunities to foster local economic development,” he added.-TradeArabia News Service