UAE’s ICT sector to grow 22.3pc in 2013
Dubai, May 25, 2013
The ICT sector continues to be one of the highest growing sectors in the UAE with projected growth to hit 22.3 per cent in 2013, according to a report.
Most organizations from different industries across the region use ICT to carry out essential functions and to sharpen competitive advantage through the deployment of the latest networking, applications and communication technologies, stated Genesis Consulting ME, a leading strategic planning, PR and integrated marketing communications company in the region.
According to Genesis, public relations and marketing communications are playing a vital role in strengthening and leveraging the continued growth of the ICT sector in the UAE and the region.
IDC, a leading global market analysis firm, reported that global spending on information technology (IT) surged by 8 per cent to $1.5 trillion last year, with the UAE recording 15 per cent year-on-year increase.
Another report based on the feedback of experts taking part in the 8th Financial Technology Summit shows that the UAE’s ICT industry is growing by 25-30 per cent per year across all sectors including hardware, software, mobile and internet services.
Moreover, the rapid growth of the IT market in the UAE will present significant commercial and employment opportunities as the demand for and the deployment of new technologies continues to spread over the next few years.
As a result, marketing and PR agencies need to keep pace with the evolving needs of clients by enhancing their services. Especially in the digital marketing/social media arena, stated Bahaa Fatairy, the director of PR and Business Development at Genesis ME.
"At Genesis we are very keen to contribute to the continued growth of the UAE’s ICT sector and the region as a whole by providing an integrated range of marketing communication and PR services to the ICT industry, with a particular focus on digital marketing," he noted.
"Social media has become a powerful tool of communication in this part of the world in recent times and will play a more significant role for the foreseeable future," Fatairy added.-TradeArabia News Service