VIVA Bahrain has announced it further extended its brand reach with ownership of exclusive branding presence at the Bahrain International Airport.

The company will welcome more than nine million international travellers annually through Bahrain with exclusive rights to feature its brand prominently across the interior and exterior of all jet bridges and the arrival/departure passageways of the airport.

Bringing for the first time to the kingdom an international branding insight, VIVA will have presence at the airport with the aim of getting closer to the wider community and all visitors to Bahrain by showcasing the brand's core values.

"We are delighted to extend VIVA's brand reach to enhance the overall airport experience for our customers, with this being one of the most extensive branding campaigns to ever take place at the Bahrain International Airport," VIVA chief commercial officer Andrew Hanna said.

"Through the roll-out of our branding initiative, we seek to follow the travellers' journey starting with welcome messages, followed by taking them through Bahrain's local cultural heritage and key landmarks, and culminating with a campaign reinforcing VIVA's leadership as the telecom provider of choice," he added.-TradeArabia News Service