UAE’s SME market ‘steps up in 2013’
Abu Dhabi, December 25, 2013
The SME (small and medium enterprises) market saw accelerated growth in 2013 due to revamped packages offering flexibility and providing access to the latest devices without any up-front costs, according to UAE-based telco Etisalat.
In UAE, SMEs contribute to 40 per cent of the GDP and account for 92 per cent of the country’s total registered companies. This sector has seen continuous development contributing significantly to employment and economic activity in Dubai and UAE.
Etisalat this year was keen on tapping the immense potential of this growing segment. The focus was on presenting itself as the best choice for business users. This renewed commitment became evident with the launch of the revitalised business packages, a company statement said.
John Lincoln, senior vice president - Business Marketing Etisalat, said: “SME sector in UAE has grown exponentially in terms of size of business and contribution towards the country’s economy. Many of the local businesses are looking at the next level of growth from outside UAE.
“This requires the support from the government as well as improved connectivity and communication to all their stakeholders. Etisalat has always supported the segment with the launch of packages that suit these dynamic business requirements. In the coming year, we see growth potential from the SME business segment therefore will continue to invest in launching new services and enhancing the network.” – TradeArabia News Service