Smartphone shipments up 39pc in 2013
Hampshire, UK, January 28, 2014
The number of smartphone shipments exceeded 280 million in the fourth quarter (Q4) of 2013, with an annual total of 980 million smartphones shipped for 2013, representing a 39 per cent year-on-year growth, a report said.
Samsung shipped over 300 million smartphones in 2013 accounting for just over 30 per cent of all smartphone shipments, and represented a phenomenal 40 per cent year-on-year growth compared to 2012, added the latest report from UK-based mobile analyst firm Juniper Research.
However, for the first time Samsung witnessed a quarterly fall in shipments and market share, to just over 81 million in Q4 2013.
Meanwhile, Apple posted a record quarter of 51 million iPhone sales, representing quarter-on-quarter growth of 51 per cent and year-on-year growth of 7 per cent compared to Q4 2012.
Apple’s iPhone ASP (average selling price) has been on the decline since Q4 2011, but rose by 10 per cent quarter-on-quarter to $637 in Q4 2013. However, Apple’s share price dropped by 5 per cent after the company lowered its sales outlook for 2014.
Nokia’s handset sales dropped by nearly 30 per cent in Q4 2013, with sales of the flagship Lumia range falling to 8.2 million in Q4 compared to 8.8 million in Q3 2013. However, 30 million Lumia smartphones were sold throughout 2013, compared to 13 million in 2012, according to Juniper Research.
LG posted another record quarter with quarterly smartphone sale exceeding 13 million for the first time, representing an increase of over 50 per cent compared to Q4 2012. However, the company announced that although profit improved quarter-on-quarter due to improved G2 and Nexus 5 sales, it declined year-on-year due to higher marketing expenses and intensified price competition.
While several other smartphone vendors, including Lenovo, Huawei and ZTE, have managed to improve their smartphone market share y-o-y, they still face a challenge when competing against premium brands. These three vendors together are estimated to have shipped over 40 million smartphones in Q4 2014.
The Juniper Research report noted that the emerging markets are vital to continued success and the gap between the growing emerging markets and the stagnating mature markets is what will characterise the smartphone market in the future.
This means that many markets that will drive future growth will represent a new territory for the major smartphone players, potentially requiring a specialised, more local, approach or a local partner with intrinsic knowledge of local socio-economic conditions. Consequently, although these leading smartphone vendors will continue to experience an enlarged market share, it will come at the cost of much lower margins.
Juniper Research provides research and analytical services to the global hi-tech communications sector, providing consultancy, analyst reports and industry commentary – TradeArabia News Service