Etisalat, Tata launch video connect service
Dubai, March 12, 2014
UAE’s leading telecom operator Etisalat said it has signed a strategic video contribution and distribution partnership agreement with India-based Tata Communications, that is specifically targeted at Media and Communication vertical segment.
Etisalat, along with its partner, has established a Video Connect node in Dubai. This global video network is designed to help broadcasters, studios and production houses deliver video content flexibly and cost-effectively to media hotspots worldwide.
Video Connect is designed with on-demand and customisation capabilities, enabling media personnel to deploy specialised feeds based on location and time zone, said a senior official.
“We constantly strive to be on par with technological evolution by developing and distributing the market’s latest innovations. Our dependable infrastructure will ensure permanent availability of bandwidth and seamless video transmission, providing the impetus for better and more economical video transport solutions," John Lincolin, the senior VP Business Marketing at Etisalat,
Radwan Moussalli, the managing director and regional head, (Mena) Tata Communications, said this agreement enhances the video service offerings for both Tata Communications and Etisalat.
"Our strength in acquisition and distribution of video for multiscreen OU (occasional use) such as sports events and live linear, coupled with Etisalat’s strong regional network makes it a compelling value proposition for media organisations," remarked Moussalli.
"By offering end-to-end management, we are providing a platform for customers to gain new business opportunities in both, emerging and global markets," he added.
Tata Communications is a leading provider of a new world of communications and a member of the India-based $62.5 billion Tata Group.
Video Connect services enable both content owners and aggregators to transport content in high quality HD-SDI or even new 4k formats which are commercially unviable over pure satellite, said Lincolin.
Etisalat’s extension of this robust global media delivery service to and from the Middle East reinforces the support for the region’s media industry, he added.-TradeArabia News Service