Cisco launches new platform for telecom operators
Manama, March 16, 2014
Cisco has launched its Evolved Services Platform (ESP), unlocking a host of new efficiency and innovation opportunities for telecom operators across the Middle East.
Cisco ESP, which is an expansion of Cisco’s virtualisation offerings and a key element of the Cisco Open Network Environment (ONE) strategy, will enable service providers to rapidly enhance network management, operating expenses, and service agility, said a statement.
It also creates significant potential to drive new innovations in the delivery of value-added, cloud-based services and applications, it said.
According to Cisco predictions, the Middle East and Africa region is set to post the world’s fastest growth rates in mobile data traffic, increasing 14-fold to 1.49 exabytes per month in 2018, and cloud traffic, growing from 17 exabytes in 2012 to 157 exabytes in 2017.
Fady Younes, regional sales manager and client director, said: “The Middle East’s existing network architectures are like an overcrowded airport, which do not prioritise traffic and are easily overwhelmed by sudden surges in network activity, like live-streaming video at events or uploading photos at a concert.
“Instead of having to rebuild the network, service providers can use cost-effective solutions to effectively manage the situation to deliver seamless network access for each user. Cisco ESP operates like an air traffic controller, re-routing network traffic to avoid congestion, and fast-tracking network connections for high-priority applications.”
The Cisco ESP solution encompasses a fully-integrated and dynamic strategy that enables conversation between the layers of a network’s architecture, resulting in self-adapting networks that automatically manage network activity based on user and application demands.
The open-standard cloud-based platform can be deployed and scaled quickly and easily across multiple vendors. A comprehensive unified virtualisation and orchestration software platform, Cisco ESP works with the Cisco Evolved Programmable Network to create, automate, and provision services in real-time by working across computing, storage, and network functions.
It is centered on the three main tenets of the Cisco service provider virtualisation strategy: the network is increasingly virtualised and virtualisation is increasingly networked; virtualisation needs to be an integrated extension of the physical infrastructure; and virtualisation should be placed throughout the whole architecture.
Cisco ESP includes two deployment models - Cisco Videoscape Cloud DVR Solution, which enables users to record and access television shows via the cloud, and Cisco Virtualised Mobile Internet, a mobile service that enables businesses to provide sponsored data to customers.
It can be purchased in four ways including virtual functions, orchestration, pod and as-a-service. - TradeArabia News Service