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Du in sustainability report success

Dubai, March 20, 2014

UAE-based telecom company du said it has become the first in the region to release sustainability report based on Global Reporting Initiative (GRI) -G4 comprehensive guidelines.

The report meets the new G4 Comprehensive guidelines, which were launched in May 2013 in The Netherlands.

The GRI-G4 standards encourage companies to report only on what matters to them, to review their impacts both upstream and downstream, and require a larger number of disclosures - covering the organisation, its governance practices, supply chain and more.

Together, these create a greater level of disclosure and transparency in terms of the aspects that are most relevant to du’s core business, telecommunications, said the du in its statement.

du’s 2013 Sustainability Report  has undergone the Materiality Matters check by GRI, which verifies that at the time of the report’s publication, the disclosures that cover the process of identifying material issues and stakeholder engagement were correctly reported on and identified in the report.

Its latest Sustainability Report is the result of du’s strong commitment towards responsible business practices that attempt to address various sustainability issues, both at the national and regional level.

These include gender equity in the workplace, empowerment of local citizens, waste management, reduced carbon footprint, increased social value through telecom services and more.

The du report will also play a role in steering the company and enhancing its performance and resilience for the sustainability challenges that lie ahead.

In conjunction with the launch of this Report, du announced its revised corporate sustainability commitment, through which it endeavours to support the UAE government in its vision of a sustainable future.

In this third revision of the commitment, the company shows an evolution towards a business model that proactively integrates a sustainability outlook across all business areas.

Hala Badri, the executive VP (Brand and Communications) du, said: "It is a privilege to know that we are supporting the UAE’s position as a green leader by being the first company in the region, and the first telecommunications company in the world, to release a Sustainability Report that complies with the GRI-G4 guidelines."

The key highlights of the report include:
• Steady increase in Emiratisation figures; 34 per cent of the company’s total workforce and 81 per cent of du’s executive management are Emiratis.
• Emphasis on protection of customers and their data through a range of cyber-security technology and services.
• Suite of innovative offerings that create social and environmental value, such as enabling easier communication for UAE’s expatriate labour workforce, cloud services for lower costs and increased efficiency and more.
• 209 of du’s base transceiver stations use hybrid sources of energy.
• du is one of the first telecommunications companies in the region to have calculated and assessed its carbon footprint.
• Launch of the company’s flagship wellness programme, Every Step Counts, to promote healthy living in the UAE.

"Sustainability is at the very core of du's business and is reflected in all that we do, which is represented in our third Sustainability Report, as well as in the new corporate sustainability commitment that we will adhere to from here on," stated Badri.

"We hope that du's increased levels of transparency and commitment to being sustainability leaders will encourage more companies in the UAE and the region to adopt more sustainable practices," she added.-TradeArabia News Service




Tags: UAE | du | Sustainability |

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