Zain Bahrain, a leading telecommunications operator in the kingdom, has joined hands with global IT leader Infosys to create Zain Self-Care, an application that is radically transforming user experience for its subscribers, through self-service.

Zain Self-Care is an innovative mobile application for smart phones and tablets that is built using Infosys AssistEdge, a product that transforms customer experience across channels.

The application functions on all operating systems including iOS, Android, Windows and Blackberry, said the company in a statement.

Launched in February 2013, Zain Self-Care is a first-of-its-kind mobile telecom application from an operator in the kingdom. It currently enjoys wide-spread adoption across the company's customer base and offers subscribers unparalleled convenience in managing their telecom service needs, it added.

Upendra Kohli, the vice president and regional head (South East Asia, Middle East & Africa) Infosys said, "The increased adoption of smartphones across the Middle East is driving demand for new digital experiences and services. The Zain Self-Care application, built using Infosys AssistEdge, is helping Zain expand its range of offerings and improve user experience."

"We will continue to bring our deep understanding of the global telecommunications industry and technology to enable Zain to meet the changing needs of its subscribers," he added.

The key highlights of the Application are:

*It uses the mobile self-care capabilities of Infosys AssistEdge to provide superior service on smart devices to retail and enterprise customers
*Zain Self-Care allows users to view, control and manage their voice and data packages. Users can also receive personalized news updates, purchase value-added services, and make bill payments in a secure environment
*The interactive features of Zain Self-Care allow customers to better understand their usage patterns and manage their accounts and spends

Mohammed Zainalabedin, the general manager, Zain Bahrain said the intuitive interface of Zain Self-Care allows customers to access their account information, subscribe to new services and make use of a range of value-added and self-help services.

"We are committed to leveraging technology to deliver the best experience to our customers and provide superior service. We chose Infosys as our partner since they have demonstrated a thorough understanding of the evolving needs of our customers," stated Zainalabedin.
 
"We value their ability to provide a solution which addresses our needs around scalability and speed, with an eye on the future," he added.-TradeArabia News Service