Noqoush Mobile rolls out innovative tech assets
Kuwait, April 1, 2014
Noqoush Mobile Media Group has announced the launch of three innovative technology assets to enrich its mobile advertising network "AdFalcon" in the region.
“We are delighted to announce the introduction of Native Ads format, GEO fencing and Interactive video formats. The AdFalcon Native ads format will help advertisers and developers to maximize their return on investment by offering more innovative look & feel for the ads in order to enrich the experience for the end user,” remarked CEO and co-founder Wael Quader.
AdFalcon Native Ads experience follows the natural form and function of the user experience in which it is placed, offering higher audience engagement.
"Spending on native mobile advertising within social media alone is expected to grow from $3.1 billion this year to $5 billion in 2017 as per a recent report from BIA/Kelsey", stated Quader.
“This will be a brilliant opportunity for other verticals beyond social as well, including news and content applications, to embrace native ads and be part of this advertising stream” he added.
According to Quader, AdFalcon today serves billions of Ads in the Mena region, and offers full turnkey solutions for agencies and publishers within and outside the region. Its clients' base too has grown by 220 per cent in 2013 and its revenues increased by 300 per cent in 2013 as well.
“The wheel of innovation doesn’t stop at AdFalcon, we are also thrilled to introduce our new location based advertising model (AdFalcon GEO Plus). With AdFalcon GEO Plus advertisers will be able to target consumers around certain areas within a predetermined radius, to give an example here: advertisers can target consumers around the Emirates mall and within a distance of 500 meters or 1,000 meters,” he remarked.
This is fantastic news for retailers and advertisers who are interested in reaching consumers within certain areas; allowing them to save on their advertising dollar and maximize their ROI, he added.
The AdFalcon Video Plus, is a new advertising format based on the latest video technology. "We all know how huge video consumption is in the region and now we want to make sure that all of our partners and advertisers are capable to bank on this, as we are offering them the most comprehensive video formats for mobiles and tablets," said Quader.
"Advertisers will be able to customize the video with great call to action the minute it’s played, and even engage with integrated social channels to increase the awareness about the video and get the maximum desired exposure," he added.-TradeArabia News Service