Silah Gulf shares experiences at Dubai summit
Manama, April 9, 2014
Silah Gulf, an award winning business process outsourcer (BPO) and leading customer experience solution provider in the GCC, provided an insight into its experiences and the opportunities in the sector at a key summit in Dubai.
The Bahrain-based company sponsored the 3rd annual Customer Experience Management in Telecoms: Middle East Summit (CEM), held in Dubai from March 30 to April 1 and organised by IQPC, a leading events and conference organiser.
Silah Gulf, together with a panel of top speakers ranging from CxOs, VPs and directors from the telecommunication and customer service industries from around the region, highlighted key learning lessons, opportunities, cost reduction strategies, improved efficiency and inspirational success stories to drive key changes in customer experience management to better the customer service industry in the Middle East.
Langwieder-Gorner, CEO of Silah Gulf, said: “Playing a major role at this event is vital proving ground for Silah, we are not only striving to become the leading customer experience solutions provider in the region but are showcasing Bahrain as a key outsourcing hub for the GCC with a wealth of talented workforce and competitive cost structures. Being at this event gives us the opportunity to identify and discuss the ever evolving trends and paradigms in the customer experience sector, showcase our thought leadership in the industry, network with industry peers and leaders and promote and shape the outsourcing and services industry in the region.”
Earlier, Nada Al Gassab, general manager at Silah Gulf, participated as a key speaker in the Customer Service Forum organised by ProMedia International Company in Kuwait.
The event targeted senior level customer experience executives across all industries discussed the importance of understanding the customer needs before applying customer excellence concepts. It also emphasised the pivotal role that contact centres are assuming as a critical channel of connection with customers.
Al Gassab Said: “Creating a great customer experience is only possible when you define your customers and understand their requirements. Customer experience is not achieved following benchmarks or best practices; on the contrary it is customised to the organizations’ situation and market.” - TradeArabia News Service