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Sam Alkharrat

SAP cloud deals grow 300pc in Mena

Dubai, May 28, 2014

SAP, a market leader in enterprise application software, today reported a 300 per cent increase in its Mena cloud deals from 2012 to 2013.

The announcement was made at the SAP Forum and Sugmena Conference in Dubai, and follows on from a strong first quarter for the company’s global cloud business.

Non-IFRS cloud subscriptions and support revenue were recently reported to have increased 38 per cent at Constant Currencies (32pc at actual currencies), said a statement.

On a global scale, SAP is the fastest growing company at scale in the cloud, gaining market share and growing six times faster than its largest competitor. The company’s annual cloud run rate is now approaching €1.1 billion, it said.

SAP’s cloud applications total subscribers now exceed 36 million, which is the most of any vendor in the industry today. This encompasses the leading social business platform with over 12 million users, the world’s largest business network with more than 1.4 million connected companies transacting over $500 billion in commerce on an annual basis, and the largest business cloud implementations in the world, with more than 2 million users, the company said.

“Cloud computing is here to stay, and it is having a huge impact on the way businesses in the UAE and beyond run and plan for the future,” said Sam Alkharrat, managing director, SAP Mena.

“Businesses in the region are turning to us for cloud solutions more than ever before, and the reason is simple. The cloud is not just about Total Cost of Ownership (TCO) anymore. And it’s not just about IT. We’ve now entered an era where major technology decisions are made outside of the IT department and the office of the CIO. Today’s cloud is about driving business innovation and agility, enabling new processes and insights that were previously impossible.”

Alkharrat’s comments come on the heels of IT research and advisory firm Gartner’s prediction that the Middle East and North Africa (Mena) region’s public cloud services market is on track to grow 21.3 per cent in 2014 to total $620 million. By 2017, it will hit $1.1 billion.

Gartner estimates that from 2013 to the end of 2017, $3.8 billion will have been spent on cloud services in Mena region.
Meanwhile, according to the Cisco Global Cloud Index, the Middle East and Africa region is set to post the world’s-strongest cloud traffic growth rate from 17 exabytes in 2012 to 157 exabytes in 2017.

SAP’s cloud portfolio encompasses the market’s leading public cloud application portfolio (number one in Human Capital Management, procurement, business networks, and social business collaboration), as well as the most-trusted private cloud environment. SAP also stands out for the most complete cloud-based Customer Relationship Management (CRM) solution. SAP Cloud for Customer incorporates all key CRM pillars and gains additional power from tapping into social media analytics and customer intelligence.

In addition, the SAP Business Suite powered by SAP HANA (BSoH), a disruptive technology world first that combines transactional applications with analytics in-memory, is available via the SAP HANA Enterprise Cloud service, providing organisations with a new deployment option to gain immediate value from the technology.

SAP runs an ecosystem strategy with its managed service providers to offer the capabilities of SAP HANA Enterprise Cloud from their data centers, as well as from multiple SAP data centers worldwide, it said.  - TradeArabia News Service




Tags: Mena | SAP | Cloud |

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