Microsoft Devices and Zain, a leading telecom company in Kuwait, have announced the introduction of a direct operator billing facility for Zain customers in Kuwait.

Zain customers with Microsoft Devices will have the option to purchase all the latest applications including games and premium content from the Nokia app store and pay directly with their mobile account, offering customers a quick, convenient and secure form of payment.

The purchased applications can either be charged as part of the customer’s monthly bill for post-paid accounts, or through their prepaid credit balance.

Vithesh Reddy general manager Lower Gulf, Microsoft Devices said: “Today’s smartphone users demand handsets and services that can respond to their everyday lifestyle requirements and keep with up their social and entertainment needs.

“Consequently, mobile applications are essential for mobile users whose handsets are more than just a phone, they are a lifestyle accessory. The new direct operator billing service with Zain makes it even easier and safer for our consumers to stay connected and enjoy all the latest applications, providing a valuable and convenient smartphone experience.”

“With the announcement of this direct payment channel, we are giving customers a safe and simple way of performing any online or in-store transaction in the palm of their hands. Customers can simply pay for their purchases at various selected merchants, including the Nokia store directly through their phone with ease and peace of mind,” said Nadia Al Saif, Value Added Services director, Zain

“Through the direct payment channel, customers who prefer not to use their bank cards can select Zain as the preferred payment channel as a safe alternative. Zain will soon expand the list of partnering merchants further, and the company will also be diversifying programs and services to the benefit of all customer segments, including daily, weekly, monthly, and yearly smartphone mobile subscriptions,” added Al Saif. – TradeArabia News Service