ComGuard in deal to distribute Sophos solutions
Dubai, July 2, 2014
Sophos, a leading IT security and data protection company, has appointed ComGuard as its new value added distributor for the Middle East.
Under the deal, ComGuard will promote and distribute Sophos’ complete range of security solutions through its reseller network across the region, said a statement.
Thomas Thoelke, sales director, Sophos Neemea, said: “Over the last few years, Sophos has established itself as a vendor of choice for endpoint security solutions in the Middle East. In order to strengthen our position, we were looking for a distribution partner with strong market knowledge, resources and expertise to grow our business and market share further.
“ComGuard, being a reputed and trusted security specialist value added distributor in the Middle East, was the perfect partner for Sophos. Their in-depth understanding of the market dynamics, skilled technical team and timely channel enablement programs will play a big role in our success in the Middle East.”
ComGuard will be able to offer its customers a wider range of products and tailored solutions in line with its suite of complementary offerings.
Sophos will also benefit from ComGuard’s local presence and market expertise, allowing the security vendor to increase its market reach and growth opportunities in the region.
Ajay Singh Chauhan, CEO, ComGuard, said: “Our focus is to bring Sophos’ solutions to our highly skilled reseller base and support their own customer development initiatives with our pre sales, post sales, market development, and training and vendor certification services.
“Therefore from our partners’ perspective, there is immense scope to benefit from Sophos’ wide range of product suites and to exponentially increase the business by signing up with a single and reliable brand.”
ComGuard will work with the Sophos’ local sales and technical team to provide its channel partners complete support, greater flexibility and easy access to the local team as well as deliver broad access to Sophos’ solutions.
It has put together a consolidated business and marketing plan, which includes promotional strategies targeted towards various market segments. The company will offer its partners pre-sales, implementation and post-sales support and has planned reseller enablement and end-user programmes in the second half of of the year.
Meanwhile, Sophos will extend technical, sales training and certification support to ComGuard and its channel partners and will also take part in the distributor’s joint marketing and channel activities. - TradeArabia News Service