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Zain Bahrain-Microsoft launch payment facility

MANAMA, March 20, 2015

Zain Bahrain has, in partnership with Microsoft, launched Zain Pay, a direct mobile operator billing facility for the Windows Phone Store.

The first-of-its-kind initiative in Bahrain will now enable Zain customers to charge their app purchases, including latest applications and digital games from the store, without a credit card by directly charging to their monthly post-paid bill or prepaid account, said a report in the Gulf Daily News (GDN), our sister publication.

The launch of Zain Pay became possible because of a partnership between Microsoft, Zain and SLA Mobile, a global mobile solutions provider, a Zain spokesman said.

With this payment option in place, customers do not need to use a credit card to pay for applications and content on Windows Phone Store and can enjoy the one-stop convenience of having all of their application purchases consolidated into their mobile bill or prepaid account.

"This is one of the first smartphone platforms in Bahrain with the direct operator billing facility," said Microsoft Devices general manager for Lower Gulf Vithesh Reddy.

Zain Bahrain's mobile customers using Microsoft Lumia will need to choose the application they want to buy from the Windows Phone Store and then select the Zain Bahrain account option on the payment screen to continue with the transaction.

The Zain Pay account will then be automatically set as the default option for all future purchases of applications and games. - TradeArabia News Service




Tags: Bahrain | Windows | Zain | phone | pay | Store |

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