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Viva Bahrain launches new rewards programme

MANAMA, May 9, 2015

Viva Bahrain, the newest player in the kingdom's telecom services sector, has launched a new loyalty rewards programme to thank its customers via exciting benefits.

Viva Rewards is based in tiers and allows subscribers to accumulate points based on their usage, which can then be redeemed for telecom benefits including free Viva to Viva calls, SMS, international minutes, as well as additional data.

The move is aimed at further enhancing the value offering for the Viva customers, said the company in a statement.

Viva Rewards is open to all Viva subscribers with free enrolment to start earning points by using their mobile or data services. The program is classified into various tiers, starting with the basic ‘Bronze level’, earning  up to 120 points, followed by the ‘Silver level’ from 121 to 299 points, and progressing to the ‘Gold level’ from 300 to 600 points.

Viva customers have the flexibility to grow their tier level via their mobile or data transactions and reach up to the highest ‘Elite level’ by earning 601 or more points, it stated.

Commenting on the launch, CEO Ulaiyan Al Wetaid, said: "Viva Rewards offers us a platform to connect with the customers in a relevant, meaningful, and uniquely differentiated way."

"The introduction of Viva Rewards is our way of saying thank you to our customers for being part of the Viva family and offering them a chance to earn points for using our services in exchange for rewarding experiences," he added.-TradeArabia News Service
 




Tags: programme | Rewards | Viva Bahrain |

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