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Purple WiFi names service provider director for EMEA

UAE, July 12, 2015

Purple WiFi, the cloud-based Social WiFi software company, has appointed Roberto Aguirre as the company’s new director for Europe, Middle East and Africa (EMEA).

Aguirre joins Purple WiFi from Cisco Systems where for the past 16 years he worked in numerous sales director roles predominantly in the service provider segment on an international scale.

Working out of Madrid, he will be responsible for positioning Purple WiFi in the EMEA region and will join top service providers to target enterprise customers across public administration, multinationals and retail vertical markets, said a statement from Purple WiFi.

This will also include examining their WiFi strategy within a cloud based solution and managing the addition of social media login, real time reporting, content filtering, marketing tools and location analytics, itadded.

Aguirre will be reporting to Eric Law, the company’s vice president of worldwide sales, said the statement.

Welcoming him into the fold, Law said: “Aguirre has a long history of partnering with service providers helping them develop and take to market profitable managed services.”

“His appointment highlights the importance the service provider segment plays to the company, as we help provide new services and new ways of engaging with current and new customers – helping them expand their business,” he added.

Speaking on his appointment, Aguirre said: “Purple WiFi is the perfect solution for enterprise companies that wish to monetise their free WiFi and improve the customer experience with highly targeted marketing strategies.”

“I am thrilled to be joining such a forward-thinking, fast-growing technology business at the cutting edge of the WiFi industry,” he added. – TradeArabia News Service




Tags: director | EMEA | Purple WiFi | Roberto Aguirre |

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