Huawei, a leading global ICT solutions provider, is showcasing a number of future-oriented mobile technologies at the ongoing annual Zain Technology Conference 2015 in Bahrain.

The three-day Zain Technology Conference brings together Zain’s global partners as part of its drive to build a sustainable digital communications company serving consumers and enterprises with a rich lifestyle experience.

This year’s programme outlines the very latest services in the telecommunications and IT field while at the same time highlighting opportunities of mutual interest between Zain’s numerous partners and service providers.

As a longstanding global partner of Zain, Huawei presented technologies under the theme of “Light Up Your Digital World” spread over three dedicated zones including a Connected Zone, an Agile Zone, and a Smart Zone; all areas where the company anticipates life in the Middle East will be changed over the coming decade.

“In today’s world, the ICT industry is responsible for connecting businesses and societies around the globe whilst improving efficiencies, transforming industries and ultimately creating better experiences for everyone,” said Mohamad Sharara, president of Zain Key Account at Huawei.

“Zain’s own strategy of being a sustainable digital communications company has long focused on the customer experience and using technology to create more value for the customer. As a full-service ICT solutions provider, Huawei remains committed to supporting Zain in these ambitions through our end-to-end portfolio that is matched with Zain’s long-term business strategy.”

Scott Gegenheimer, CEO, Zain Group, said: “We are pleased to be hosting ZTC 2015 in Bahrain once again having held our very first technology conference in the Kingdom back in 2009. In order for Zain to continually evolve to be a sustainable integrated digital lifestyle services provider, we heavily rely on key strategic technology partners like Huawei to meet our ambitious sustainable digital innovation goals. Innovation and its implementation to enhance our customers’ mobile experience lies at the heart of Zain’s vision.”

One of the key features of this year’s conference is the Huawei demo zones. The Connected Zone showcases recent breakthroughs in 4.5G and 5G mobile broadband services, which are set to open up massive connection capacity for operators and pave the way for operators to deliver richer multimedia services with fewer delays.

Meanwhile the Agile Zone introduces how enterprises as well as governments can quickly move to future-proof their IT networks using solutions like SoftCom, Network Function Virtualization, and Software-Defined Networking.

In addition, the company’s Smart Zone investigates upcoming applications for more intelligent parking systems, metering, payments, and other virtual-reality apps that are starting to being realized around the world. – TradeArabia News Service