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STC picks ItsOn to launch disruptive digital brand

RIYADH, May 4, 2016

Saudi Telecommunications Company (STC) has launched a new digital mobile brand using the cloud-based platform from US-based ItsOn.

Jawwy from STC will be available before the end of the month, a statement said.

"We needed to develop a new offering for digitally-savvy young people," said Dr Khaled Biyari, CEO of STC Group.

"The millennials of today's Saudi Arabia exemplify the ongoing shift in consumer behaviour and expectations. They live in an always-on, real-time world and they expect companies to cater to them in the same way. Jawwy is a significant part of STC's current digital transformation and we believe this initiative will set the pace for the telecom sector in KSA and beyond."

This launch will deliver new, innovative capabilities and services to this customer segment, including rapid service activation leveraging existing social network credentials, personalised plan creation and management, real-time transparency of plans and usage consumption and contextual and personalized mobile commerce bundles and offers among others.

To ensure that this transformational initiative is deep-rooted and sustainable, STC has set up a dedicated digital business unit to design, develop and operate Jawwy. The new team's mandate is to innovate by reimagining solutions for the current issues and evolving needs of a new generation.

"ItsOn's transformational technology is a leap forward for mobile service delivery in Saudi Arabia, allowing us to create a truly breakthrough digital mobile brand," said Subhra Das, CEO of Jawwy from STC.

"Consumers across the world increasingly demand a better mobile experience with more control, transparency and personalization of their plans, which wouldn't normally be possible due to the limitations of legacy systems. ItsOn will help us deliver the most enjoyable mobile digital experience to our users." – TradeArabia News Service




Tags: Saudi Telecom |

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