Tuesday 11 August 2020

Juma.."Our emphasis is on giving users seamless access to their
digital life"

Du unveils refreshed brand campaign

DUBAI, April 17, 2019

Du, part of Emirates Integrated Telecommunications Company (EITC), is launching a new brand campaign called “Be more you” that emphasises the self-identification of its users and aligns with the more human, modern and digital ethos of the telco.

Building on the foundation “Add life to life”, the refresh is meant to create a positive impact on people’s lives and enable them to follow their dreams.

The refreshed brand identity comes at a critical inflection point in du’s growth and helps prepare it for the next phase. The new chapter will be announced across all du-connected phones via a mobile network name change – look out for “Be more you” in the top left corner of your handset, as well as across all communication touchpoints.

Abdulwahed Juma, executive vice president of Brand and Communication, du, said: “We have found our brand purpose. Our emphasis is on giving users seamless access to their digital life, service that is second to none, and added value benefits throughout. The customer is at the core of everything we do and we hope that inviting our customers to “Be more you” is the inspiration for them to live their best lives.” - TradeArabia News Service


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