Technology firm Fujitsu today announced that it will further accelerate its shift to becoming a digital transformation (DX) company with an ambitious campaign to redefine working styles for its employees in Japan in the wake of the Covid-19 pandemic. 

 

As part of this "Work Life Shift" campaign, Fujitsu will introduce a new way of working that promises a more empowering, productive, and creative experience for employees that will boost innovation and deliver new value to its customers and society through the power of DX, the company said. 

 

"Work Life Shift" is not only a concept of "work," but represents a comprehensive initiative to realise employee well-being by shifting pre-existing notions of "life" and "work" through digital innovation. This concept demonstrates Fujitsu’s leadership in driving the digital transformation of working culture and spaces in Japan, where many companies have yet to fully embrace the potential of digital technologies to maximise efficiency and creativity in the workplace. 

 

As a pioneer in workplace reform through DX, Fujitsu was one of the first large companies in Japan to actively promote remote working practices, which it introduced companywide in Japan in 2017. For employees in Japan, this latest initiative will mark the end of the conventional notion of commuting to and from fixed offices, while simultaneously granting them a higher degree of autonomy based on the principle of mutual trust, it said. 

 

This process will be achieved through the measures that will address both changes to the personnel system as well as the office environment for workers in Japan in order to accelerate their transition to a new work style. 

 

Fujitsu will additionally streamline its use of office space in Japan to reduce its current footprint by 50% by the end of fiscal 2022, introducing a hot desk system where employees are not assigned to a fixed desk. Fujitsu will continue to pursue optimal ways of working to achieve its recently announced corporate "Purpose," making DX a reality for its customers by leveraging technology and know-how gained through internal experience as a point of departure.

 

Fujitsu's "Work Life Shift" initiative relies on three core principles to achieve this vision: "Smart Working," "Borderless Office," and "Culture Change". -TradeArabia News Service