Monday 20 September 2021

Hyther Nizam, President, MEA, Zoho Corp

Zoho analytic apps give businesses edge over the competition

MANAMA, July 15, 2021

Leading global tech firm Zoho Corporation has launched new systems that help track data for better analytics and giving companies a competitive edge.
Its new Business Intelligence (BI) Platform is an AI-driven data analytics solution empowering businesses to surface precise and actionable insights through self-service data preparation and augmented analytics. Also launched is Zoho DataPrep, an augmented self-service data preparation and pipeline service.
"For data to be a true catalyst of business growth, there can't be any gaps in the collection, management, or analysis process," said Hyther Nizam, President, MEA, Zoho Corp.
"A very few BI platforms in the market excel in both data preparation and analytics, which leaves businesses with weak—or worse, flawed—insights. Zoho's BI Platform is industry-leading because it ensures organizations are acting on legitimate data, which can be effectively leveraged to determine new revenue streams, refocus funds, drive productivity, and overall gain a competitive edge among peers in their market." 
Zoho's BI Platform brings together pre-built, visual dashboards, comprehensive data integrations, data preparation, augmented and embedded BI, security and privacy capabilities, flexible deployment models (cloud or on-premises), and scalability.
The BI platform has four standout pillars:
• Augmented data prep and management: The addition of DataPrep to the BI Platform allows users to easily create and manage data pipelines that enable them to integrate, model, cleanse, transform, enrich, and catalogue data before making it ready for analysis. 
• Data stories: The BI Platform now offers an integrated enterprise portal builder that help embed live reports and dashboards into a website (Zoho Sites) or presentation (Zoho Show) to create data stories.
• Augmented analytics: With Zia, Zoho's AI assistant, users can dig data using natural language querying and receive key insights from reports and dashboards. Users can also create scenario analysis for effective decision-making.
• Marketplace: Through Zoho Marketplace, Zoho enables users to develop and publish analytical apps to complement Zoho Analytics users. Users can also launch deep native analytical apps in third-party marketplaces such as Shopify, ServiceNow and Atlassian. 
The new Zoho BI Platform is built for scale and is extensible to more than 250 data sources—including Zendesk, HubSpot, Microsoft, Mailchimp, Stripe and Google—allowing businesses to integrate and analyze data sourced from diverse third-party systems.
The Zoho BI Platform, which includes Zoho Analytics and Zoho DataPrep, is available in two versions: cloud and on-premises. The cloud version is priced at $8 per user, per month, while the on-premises version costs $30. Annual options are also available. Zoho DataPrep is also available as a standalone. –Tradearabia News Service 


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