Saturday 27 November 2021

Mobile users spend 4 hours in apps daily: report

LONDON, October 19, 2021

Mobile users in major countries spent an average of 4.32 hours daily in Android mobile apps during the third quarter of the year, said leading market research firm Finbold in a new report.

During the period, users from Indonesia spent the most hours at 5.5 hours, followed by Brazil at 5.4 hours. South Korean users spent 5.0 hours, followed by India at 4.8 hours.

Other countries with notable hours spent on mobile apps include Mexico (4.8 hours), Japan (4.8 hours), Canada (4.4 hours), Russia (4.3 hours), the US (4.2 hours), Turkey (4.2 hours), Australia (4.1 hours), the UK (4.0 hours), Argentina (3.6 hours), France (3.6 hours), Germany (3.3 hours) and China (3.3 hours)

Elsewhere, compared to the second quarter of 2021, Russians recorded the highest change at 16.21%, from 3.7 hours to 4.3 hours. Australian users registered the second-highest change at 13.88%. However, Turkey recorded the most significant negative difference at 6.66% between Q2 and Q3.

Businesses utilising mobile apps to reach more users

The report highlights the drivers behind the growth in hours spent on mobile apps.

“The hours spent on apps has also grown with most businesses adapting to the changing behaviour by prioritizing mobile. Notably, mobile has emerged as an avenue for businesses to stay ahead of the competition. Some of the business categories that have influenced the mobile shift from the pandemic include video conferencing, communication, and fintech,” the report said.

Moving forward, the time spent on apps is likely to keep soaring with increased smartphone penetration. Furthermore, the emergence of technologies like 5G will increasingly put focus on mobile apps. – TradeArabia News Service


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