DED in new consumer protection drive
Dubai, July 15, 2010
Dubai’s Department of Economic Development (DED) has asked all outlets in the Emirate to display the contact details that will enable customers to promptly report concerns about consumer rights.
All outlets, including shops and restaurants, must display these details in a prominent position from July 18. They will have a three-month period to implement the new policy, and outlets that fail to adhere to it will be fined from October 18.
This initiative is aimed at strengthening communication with consumers and retailers, and underscores DED’s continuous efforts to strengthen awareness on consumer rights among the public.
“The owners of the outlets can print the data related to consumer rights by visiting the website consumerrights.ae, and downloading the document under the heading, ‘Campaign slogan’,” said Omar Bushahab, CEO, commercial compliance and consumer protection division, DED.
“The document must be placed in a clear visible area behind the cash counters in both Arabic and English. They also can re-print the data as posters or billboards, provided that the size should at least be A4, and the font size used not less than that of the original document.”
“The objective of this regulation is to strengthen our communication with consumers and retailers regarding the framework of laws about consumer rights. The commercial compliance and consumer protection division strives to ensure high levels of consumer satisfaction by protecting their interests in every possible way,” added Bushahab.
The website provides specific instructions for consumers, including general information specifying the areas where DED or any other concerned government departments can help consumers.
It also presents extracts regarding the UAE’s directives on Consumer Law No. (24) 2006, the responsibilities of consumers, shopping advice, and point to consider before making complaints on purchases. The site includes steps to help resolve the problems of consumers with retailers. – TradeArabia News Service