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Aston Martin DB11 to star at Riyadh expo

RIYADH, March 13, 2016

Aston Martin’s new benchmark DB11 will take the centre stage at the Riyadh World Luxury Expo at the Ritz-Carlton in Riyadh.

The first publicly available model in the “double-figure” generation of the famous DB marque, it will feature alongside the only remaining DB10, a star of the latest James Bond film ‘Spectre’.

“The DB11 is the benchmark model that sets down the design parameters for the next generation of these remarkable cars,” said Sheikh Ali Alireza, CEO of Haji Husein Alireza and Co, the sole concessionaires for Aston Martin in Saudi Arabia.

The Riyadh World Luxury Expo will be held from March 30 to April 1. This will be the fourth year American Express Saudi Arabia has been the exclusive headline sponsor of the highly anticipated event.

The opening event will be attended by a delegation of senior management from Aston Martin Lagonda (AML), including world-wide sales director Christian Marti, to introduce the car to the discerning buyers in the Saudi Arabian market.

The Riyadh Amex World Luxury Expo counts amongst the most exclusive exhibitions in the world, with many VVIPs and even royalty attending the event.

The three-day exhibition will showcase meticulously selected brands and services from an impressive range of luxury categories, appealing to a highly discerning guest list.

Paul Jackson, CEO of World Luxury Group, says: “Aston Martin’s important announcement is another impressive addition to the exciting line-up at Amex World Luxury Expo. We are proud to continue a relationship which has seen Aston Martin exhibit with us every year since inception.”

Mark Pocock, national general manager of Aston Martin, said Aston Martin could not be more at home in the ultra-exclusive environment of the Riyadh event. “Aston Martin is probably the widest known luxury sports car brand in the world. Our 100-year racing history and 50-year association with the quintessentially British character of James Bond have introduced the brand to hundreds of millions of aficionados across the world.”

“I am particularly delighted that Saudi Arabia will be introduced to the next generation so early in its life,” said Pocock. “Our customers here have a deep affection for Aston Martin, and I am sure that the stunningly styled and technologically advanced ‘double-figure DB’ generation will attract its own new generation of enthusiasts. I look forward to meeting customers both existing and new and taking orders during the show.”

Pocock said the car has a large order bank and waiting list. The importance of the Saudi market was amply demonstrated by the presence of Aston Martin’s senior management at the event, he added.
Augmenting the presence of the two show-stopping DBs, AML is due to launch a limited edition Vanquish Zagato. This phenomenal very short-run car will surely engage the attention of car collectors, said Pocock. – TradeArabia News Service




Tags: Aston Martin | Riyadh |

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