FLC Production & Model Management, a part of Dubai-based marketing services agency FLC Group, has launched the region’s first model and talent booking app.

Available for both IOS and android users, this free application offers clients a revolutionary way to select talent for their upcoming campaigns, said a statement from the company.

“At FLC, we are constantly looking for ways to enrich our clients’ experiences, and having identified a void in the current talent management market, our decision to launch this first-of-its-kind app in the region was the next strategic step towards strengthening our position as a solutions-driven agency,” remarked Adriana Usvat, the managing partner at FLC Group.

The FLC Production & Model Management division is a full-service agency providing quality representation of models, cast, and print & television production services for fashion and commercial clients across the GCC region.

According to her, the FLC Model booking app is a fast and easy way to scout and select models, hostesses and talent for your upcoming campaigns, fashions shows, shoots and events, simply at the touch of a button and three easy steps.

"Once users download the app, they can select their desired candidates from a wide range of international and regional male and female models database. Having shortlisted the models, the user is required to then complete a contact details form and submit the request for a booking agent. The app also features the Agency’s key campaigns & projects," she noted.

FLC Group’s managing partner Ganesh Iyer said: "With convenience at the heart of everything we do today, mobile technology continues to play an ever increasing role in the way we live, and the way businesses are conducted."

"Our belief that the competitive edge lies in continuously evolving and adapting to this changing landscape, spurred the decision to introduce this application," remrked Iyer.

"This is a clear demonstration of the group’s commitment to offer seamless, effective and efficient services and solutions to clients across our four divisions," he added.

The FLC Production & Model Management team has till date organised fashion shoots, runway shows for many haute couture brands, as well as brand videos and print campaign productions for several multinational power brands across the Gulf region.-TradeArabia News Service