Monday 28 May 2018

Citizen L unveils new models for Eid

DUBAI, June 18, 2017

Citizen has announced the launch of two new models from Citizen L which will make for perfect gifts for the special woman this Eid Al Fitr.

The first model is from the Ambiluna collection — in its second year, the new Ambiluna features a limited colour to the lacquer-made Urushi-drop and comes with a special bangle. The second model is a playful yet elegant design with large diamonds.

The architect Sou Fujimoto, recognized for his novel approach to architecture embodied in various global projects, continues to oversee the brand as its advisor.

Design theme of Ambiluna, moon-glazed sapphire crystal, expressing the absolute light

“Absolute light,” - a concept proposed by Fujimoto. It is a new design-led approach to watches that tells the concept of ambiguous time with the transience of light. The key feature is the moon-glazed sapphire crystal that takes its image from a soft and misty moon light. The rich expression of the gradual shift in the light is created by frosting a highly-translucent sapphire crystal. It is an entirely new concept in watches where it is not a tool to check time but to put on light itself. This moon-glazed sapphire crystal is featured in all Ambiluna models.

Limited Edition: the presence of shadow that accentuates light

The distinctive motif at the 11 o’clock position is Urushi drops, a modern rendition of Japanese tradition of lacquer art of Urushi which is carefully crafted by time honored “Urushi Sakamoto.” The exquisite gradation of silver to black that extends inwards gives it a chic yet deep radiance in the light, like “Starry clouds”. By applying black colour to the design, we want to highlight the presence of shadow that in fact accentuates light, hence the design concept “absolute light” is more highlighted. A single diamond is set between the case and Urushi drop, giving a beautiful tension in the design while functioning as an index to show 12 o’clock.

Special bangle: “Ring of Light”

This special bangle is designed for Citizen L by the artist duo, “Monocircus.”  Inspired from the theme, “absolute light”, the design aimed to give shape to rings of light.  The 3D printer-based design allowed the freedom for a complex geometric shape, giving the bangle a unique appeal.

Citizen L is a ladies’ watch brand from Citizen which launched in Europe and North America in 2012 and now available in nearly 50 countries globally. Citizen proposes a new style of luxury watch for women who embrace their lives in the 21st century with beauty and power, having Yoshiko Ikoma as the brand advisor since 2016.

The brand has an attractive jewellery-like design and features light-powered Eco-Drive, which is Citizen’s proprietary technology that powers watches using any natural or artificial light source, eliminating the need to replace batteries. - TradeArabia News Service

Tags: Watch | Eid | Women | Citizen |

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