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(L-R) HH Princess Noura, Abrian and Abuzaid

Arab Fashion Council opens new regional office

RIYADH, December 20, 2017

The Arab Fashion Council, a leading non-profit fashion organization, has announced the opening of its regional office in Riyadh.

This strategic move marks a historical milestone for the kingdom as it will help establish a sustainable fashion infrastructure in the Arab World harnessing design to manufacture, retail to commerce and education, positioning the region as a significant market for the International fashion industry and further cementing the fashion industry as a key pillar for the creative economies in the region.

HH Princess Noura Bint Faisal Al Saud has been appointed as Honorary President of the new Riyadh office and Layla Issa Abuzaid has been named country director for Saudi Arabia.

"The Arab Fashion Council is proud to establish a regional office in Riyadh. The kingdom of Saudi Arabia has always been recognised as one of the world's powerhouses of investment in talent. With a wealth in resources far beyond oil; the kingdom is rich in its people and their ambitions for the future. The appointment of HH Princess Noura Bint Faisal Al Saud and Layla Issa Abuzaid recognises the leadership of Arab Women in the region and marks the beginning of an exciting journey for fashion in Saudi Arabia," said Jacob Abrian, founder and chief executive, The Arab Fashion Council.  

The Arab Fashion Council's agenda through the Riyadh office is to support not only local design talent but to act as a strategic partner for International Designers entering the region. As a nation that holds strong investment capabilities, the Kingdoms unique strategic location as a global hub connecting three continents, Asia, Europe and Africa is uniquely placed as an epicentre for the fashion industry both through regional investment, trade and promotion and as an International gateway.

"I am delighted to accept the appointment as Honorary President of The Arab Fashion Council. Our aim is to position both the kingdom and indeed the region on the International fashion map, to incubate the wealth of regional fashion talents in design, retail and business and to promote these talents internationally through building a sustainable, responsible and future-fit infrastructure for the Arab World." said HH Princess Noura Bint Faisal Al Saud. - TradeArabia News Service




Tags: Saudi | office | Fashion | arab | Council | Riyadh | regional | Arabia |

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