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Brazil group O Boticário opens second store in Dubai

DUBAI, February 23, 2019

O Boticário, a leading Brazilian fragrance brand known for its iconic products, has announced the opening of its second store in Dubai which is the regional flagship concept store at the Dubai Mall, the largest shopping mall in the world.
 
The O Boticário outlet in the Dubai Mall, places an unprecedented emphasis on quality and retail innovation by offering customers an experience complete with interactive shopping content, visual aesthetics combined with the latest retail technologies; and products that narrate stories. 
 
For example, the LED screens inside the store will enable customers to get to know the stories behind the products when they lift the product from its display, said the statement from the Brazilian group.
 
In addition, the premium Amphora concept store at the Dubai Mall has introduced unique retail features such as the Men Grooming Area featuring the Malbec Club products, the Quinoa Lab which presents the natural ingredients based body care line Nativa Spa and also a smartly conceptualised Instragramable area which aims at visually presenting the brand’s special stories for the purposes of social media broadcast. 
 
The Amphora epitomises the brand identity of O Boticário and Brazilian perfumery, representing the soul of the brand, and gains a well-deserved prominence in its visual depiction.
 
Since 2017, the Brazil-based cosmetics, fragrances and skin care company agreed to licence its exclusive brand rights and partner with Millennial Capital - a Dubai-based emerging retail, consumer, wellness and investment management firm – to facilitate expansion in the Gulf region.
 
O Boticário Franchise VP André Farber said: "Opening the second O Boticário store in a demanding market, such as the UAE, is a result of the strength and consistency of the brand in Brazil - conquered by the quality of our products, by the unique combination of ingredients of our perfumery, consumer focus and trust with partners and customers."
 
"With a strong emphasis on modernism combined with traditional alchemy, the Dubai Mall store reveals the soul of O Boticário, characterised by building unique meaningful connections with clients through personalised experiences and a customised approach to beauty," he added.
 
The store event, managed by White Label Media Company, was hosted by local celebrity influencer Ola Farahat. The VIP guest list includes more than 100 social media influencers both local and Brazilian press, C-level executives as well as top government officials.
 
Millennial Capital's Founder Andreea Danila said: "O Boticário brand brings to the Gulf region a unique retail concept focused on differentiated customer experience and fundamentally high quality, natural ingredient-based products." 
 
"We are delighted to expand our partnership with the brand to support the acceleration of the regional development plan in UAE and Saudi Arabia," he added. 
 
Earlier this year, Millennial Capital entered a joint venture with Saudi-based Almalki Group to introduce and develop a national development plan for the kingdom which aims to position O Boticário as a leading brand in the country.-TradeArabia News Service



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