Tuesday 14 July 2020

Ayana eyes new property division to target GCC investments

DUBAI, March 27, 2019

Ayana Holding, a UAE-based real estate focused conglomerate, said it is setting up a new unit, Ayana Properties, to target individual and institutional investments into the UK and other growing markets.

The move comes amid growing investment opportunities across global property markets, especially Europe and South East Asia, combined with the increasing wealth among GCC investors that are driving investments from the region.

"Diversification, the growing number of the wealthy from the GCC, the potential long-term gains from property investments in key global centres are all fueling investments from the region,"
remarked Hamid Kerayechian, CEO and founding partner of Ayana Holding.
"With Ayana Properties, we plan to leverage on our global presence and connections to facilitate some of the best deals to our clientele from the region," he stated.

Ayana Properties is a leading real estate property investment advisory, specialising in residential and commercial properties globally.

Investments from the GCC and China continue to lead the UK property market. According to a recent Knight Frank Wealth Report 2019, the selected GCC countries will witness a 15 per cent increase in the number of ultra-high net-worth individuals (UHNWIs) over the next five years.

Knight Frank’s proprietary Prime International Residential Index (PIRI) states that 74 per cent of Middle Eastern UHNWIs own second homes outside their country of residence - the highest proportion in the world, with London being the top destination of choice.

Ayana Holding has a presence across numerous markets including the US, the UK, Russia, Turkey and Thailand.

"What started off as institutional investments into the hospitality sector in the UK is trickling down to individual investments into second homes and stable assets that lead to long-term returns," remarked Mandana Dabbagh, the director of Ayana Properties.

An expert in the UK property market, Dabbagh also has more than a decade's experience working in the UAE.

"There has been a decline in the pound against the dollar and the UAE dirham and with the current uncertainty concerning Brexit, it is the right time for GCC investors to get better deals in the UK, especially as the local and regional investments into the property sector there is strained," she noted.

"People with high dollar spending power are benefiting in a big way on property purchases in the UK," she added.

According to her, Phuket in Thailand is another market that has witnessed increased attention from investors in the GCC.

"Phuket is currently offering a very high yield, almost seven per cent plus, and also allows the investor to use the property for four weeks in a year. So it is like a holiday home and you get your returns as well. Prices in Phuket start at a range of $150,000, making it more affordable to individual investors," noted Dabbagh.

Ayana Properties, she stated, would kickstart with the UK market. "That's our foundation. We want to develop in countries where there is an appetite from the GCC. We will be providing GCC investors with an end-to-end and streamlined experience when it comes to selecting and completing the transaction in a market that is otherwise less familiar to such investors," she added.

According to Dabbagh, investors from the GCC have an increased preference for London and Manchester, owing to a relatively stable property market in these locations, long-term prospects for investments and new residential and commercial zones away from traditional centres that are more affordable and offer better value for money.

"The UK especially is a market for those who want to send their kids to college, a second home etc.," she noted.

"Investors are looking at a long-term investment strategy and goes beyond any short-term Brexit-related issues," she says adding that expatriates from Europe, South Africa, Jordan, Lebanon and Pakistan are among the active clientele for Ayana Properties," she added.-TradeArabia News Service


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