Tuesday 11 August 2020

The Qode to launch Urban Outfitters in UAE

DUBAI, August 1, 2019

The Qode, a leading luxury communications agency in the UAE, has announced its recent appointment as official PR partner for the launch of Urban Outfitters, a multinational lifestyle retailer, in the UAE.

Set to launch in The Dubai Mall in early September, Urban Outfitters was founded in 1970 on a college campus and launched as a unique retail experience and community centre for young creative customers. Today, UO continues to foster that sense of community, with over 200 of its stores across the world, designed as a hub for creative, like-minded individuals to come together, enjoy music and hang out.

Embracing the multi-faceted generation of today and addressing every niche characteristic that makes an individual unique to them, Urban Outfitters targets the youth market that are self-expressive and culturally sophisticated. The brand represents an eclectic and inspiring lifestyle through a diverse combination of creative products ranging across three key categories.

Fashion and accessories for men and women: ‘Outfitting’ the urban man and woman, the concept brings together over 20 fashion brands including the likes of Champion, FILA, adidas, Tommy Hilfiger, Calvin Klein and Vans. Urban Outfitters also offers a wide array of their own stylish in-house brands, including lets frans and BDG, and premium fashion brands House Of Holland, GCDS, Lupe and MadeMe. The Renewal vintage collection has been handpicked and curated by the Urban Renewal team, selecting one-of-a-kind pieces, offering a contemporary and unique wardrobe for every style and personality.

Lifestyle: The home and lifestyle category features an extensive assortment of interior and home essentials, furniture, stationery, tech and gadgets. Urban Outfitters offers cameras for the artistically inclined, vintage vinyls and record players as well as luscious green plants, to fun and artistic bedding designs.

Urban Outfitters makes its debut in the region with a unique concept store that spans across 1,000 sq m.  The brand has plans to further expand in the Middle East with stores planned in Kuwait, Bahrain, Lebanon and more. – TradeArabia News Service


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