Ulysse Nardin, a pioneering Swiss fine watchmaker and manufacturer, has announced the opening of its Middle Eastern flagship boutique, located in The Dubai Mall.

The expertly crafted boutique is set to excite watch enthusiasts and collectors alike, whilst drawing in curiosity from those wanting to discover more about the acclaimed brand and its rich history of over 170 years.

Every finite detail has been honed to ensure the store concept exudes a contemporary architectural concept by following a natural order; the sea below, the sky above and the horizon that separates them. Giving a subtle nod to the brand's maritime history, this new retail concept marks a shift to the more disruptive and dynamic image Ulysse Nardin has cultivated over recent years.

From display counters forged from raw stone reminiscent of submerged rocks to unique translucent light fixtures in blown Murano glass, suspended like drops of water falling from the sky, the entire concept brings one above and below the water. A deep dive into where time is suspended.

Patrick Pruniaux, CEO of Ulysse Nardin, said: “The opening of our Dubai boutique is a very important milestone for Ulysse Nardin and we are very excited to bring the collections, history and heritage of our brand to the UAE.”

“The region is pivotal to our brand’s growth so it was only natural for us to offer this retail experience to our customers in the region”, he added.

Mohammad Abdulmagied Seddiqi, chief commercial officer of Ahmed Seddiqi & Sons, said: “We are proud to expand our longstanding relationship with Ulysse Nardin further and to be a part of this milestone with the brand. The relationship between Ahmed Seddiqi & Sons and Ulysse Nardin reflects our shared values and passion for exceptional timekeeping. As a pioneering manufacturer that has made horological history through innovative timepieces, we have no doubt that the new retail concept flagship store will be well received by our customers.” - TradeArabia News Service