Making its debut in Bahrain for the Mena region, Euro Motors has officially launched the new Land Rover Defender 110, expanding its spectacular line-up of Land Rover models in the kingdom.

 

Touted as one of the toughest and strongest Land Rover vehicles ever made, Defender 110 with its unique unibody architecture, is the new-generation model which represents the brand’s 70 years of innovation and improvement allowing extensive customisation for off-road ruggedness and on-road comfort.

 

The world’s most iconic 4x4 reimagined for the 21st century marks the introduction of Jaguar Land Rover’s most advanced electronic architecture and infotainment interface yet, with always-on 4G and 5G, plus voice activation and over-the-air-software upgrade capability. The Land Rover Defender 110, priced from BD20,300, is available with 5+2 seating in a choice of four distinct Accessory Packs (Explorer, Adventure, Country and Urban), and 170 individual accessories. 

 

The Defender range of models, with annual volume growth of 20 per cent, is expected to add more momentum to the Land Rover portfolio in Bahrain which has been witnessing constant year-on-year growth. The new Defender 110 has generated enormous interest amongst customers in Bahrain who are looking for its legendary off-road capabilities combined with on-road comfort, luxury, and convenience with several inquiries generated during its pre-booking campaign.

 

Commenting on the launch, Stephen Lay, the General Manager of Euro Motors Jaguar Land Rover, said: “We’re really excited to have finally brought the new Land Rover Defender 110 on Bahrain’s roads. A true Land Rover hallmark, this has been re-engineered to withstand extreme conditions with a user-friendly interior equipped with safety and infotainment technology. It is powerful, efficient and safe for the entire family with the modernism and confidence it brings on board, which we hope the car enthusiasts in Bahrain would be happy to experience. With the new Land Rover Defender on roadshow across the island, we invite our customers and auto enthusiasts to register their interest in test drive experiences and visit our showroom for advisory on a whole range of customisation options.”

 

With Bahrain hosting the first regional launch of the Land Rover Defender 110, the new model is being launched at high traffic dominated public spaces and large-scale community events. This includes showcase at shopping malls including The Avenues Bahrain from now until March 17 and Bahrain City Centre mall between March 26 until 30. Customers can also visit the Euro Motors Jaguar Land Rover showroom between March 23 to 25 and from March 31 to book the new Land Rover Defender 110 for test drive experiences.

 

The new Land Rover Defender 110 is a highly talked about model which has been making its presence at several international motor shows including the Dubai International Motor show last year. -- Tradearabia News Service