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IWC Schaffhausen opens new boutique in Riyadh

RIYADH, July 5, 2020

Swiss luxury watch manufacturer IWC Schaffhausen has announced the opening of a new boutique in the Mode Al Faisaliah mall in Riyadh, Saudi Arabia. 
 
IWC is known for timeless innovation and technical ingenuity, and its latest addition to the range of customer- experience-centric boutiques in the region has opened in partnership with Attar United, strategically located in the capital city’s ultimate luxury retail destination.
 
At the IWC Boutique in Mode Al Faisaliah, watch enthusiasts and discerning collectors can embark on a memorable shopping experience with personalised service from customer advisors who focus on fulfilling the requirements of each individual customer. 
 
Visitors can discover the latest Portugieser collection, which includes new models such as the Portugieser Perpetual Calendar 42. With storytelling at the core of the brand and its numerous successful partnerships, each experience at the boutique is interesting and educational from the moment you walk through the door until the end of your visit. 
 
With the aim of catering to the needs of every valued existing customer and prospective new customer in Riyadh, the Mode Al Faisaliah boutique is committed to making the emotional journey of buying an IWC Schaffhausen watch one that is truly special.
 
Stretching over 110 sq m over a single level, the boutique houses a number of limited-edition timepieces and pays homage to the brand’s watchmaking expertise and craftsmanship. Every aspect of the new boutique was designed by IWC Schaffhausen’s in-house architects and aesthetically aligned with the brand’s unique identity, which is seen in the personal touches, exclusive finishes, exquisite textures, soft beige hues and dark wooden accents. The design creates a masculine yet welcoming atmosphere – the perfect setting in which to showcase IWC Schaffhausen timepieces. 
 
“IWC is excited to unveil this new boutique in Saudi Arabia with our partner Attar United. We consider the Saudi market to be one with strong growth potential and have been eagerly awaiting this boutique opening for a long time. The layout of the space is centred around luxury with a cosy feeling, to make it welcoming to all customers and keep them at ease. With shoppers in Saudi Arabia wanting more close and trusting brand relationships, the arrival of this new boutique falls in line with IWC Schaffhausen’s pivotal goal to foster strong customer loyalty”, said Mehdi Rajan, Regional Brand Director of IWC Schaffhausen for the Middle East, India and Africa.
 
The CEO of Attar United, Mohammed Attar, said: “Our partnership with the Swiss watchmaking brand IWC Schaffhausen is one that is of great importance to us, as it is the first of many collaborations in the booming landscape of luxury boutiques opening in Saudi Arabia.”
 
With a growing community of loyal customers, collectors and fans in the Middle East, Saudi Arabia is the ideal location for IWC Schaffhausen and a natural progression for the brand. - TradeArabia News Service



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