Thursday 26 November 2020

A Lexus SUV

Lexus announces judges and mentors of design award

AMMAN, October 6, 2020

Lexus has unveiled its full lineup of judges and mentors for the Lexus Design Award 2021, and is reminding emerging designers that they have only a few days remaining to submit their entries before October 11, 2020. 
Now in its ninth year, the annual design competition was established as a global platform to nurture the next generation of creators, offering a once-in-a-lifetime opportunity for talented designers from around the world.
The event’s judging panel has been completed with the addition of Dong Gong, an acclaimed young Chinese architect, and Greg Lynn, a highly influential American architect and CEO of robotics company Piaggio Fast Forward. Both are joining the panel’s returning judges Paola Antonelli, a renowned design influencer and Senior Curator of the Architecture and Design Department of New York’s Museum of Modern Art, and Simon Humphries, Head of Toyota and Lexus Global Design.
The esteemed judging panel will select one Grand Prix winner from among six finalists during Press Day at the prestigious Milan Design Week 2021. Their decision will be based on three key principles of the Lexus brand: Anticipate, Innovate and Captivate - with an emphasis on design that leads to a better tomorrow. 
Lexus will announce the six finalists from thousands of entries in early 2021, who will go on to participate in a workshop with world-class design professionals acting as mentors.
Each will enjoy a priceless experience as the mentors provide direct, interactive guidance in developing prototypes that bring their ideas to life. This year’s newest mentor is artist and designer Sputniko! - whose innovative video and multimedia installations address the impact of technology on society - who will be joining Nigerien architect Mariam Kamara, Dutch designer
Sabine Marcelis and American creative and entrepreneur Joe Doucet.
The mentorship programme offers an individual production budget of over $25,000 – allowing participants to turn their concepts into functional prototypes that will be exhibited at the Lexus Design Award 2021 finale, which is scheduled to be held in April 2021. 
A single winner will be selected after finalists present their prototypes and ideas to the judging panel at the event before global media and guests.
“The Lexus Design Award embodies our belief in harnessing the power of creativity to build a better future,” commented Kei Fujita, Chief Representative, Middle East and Central Asia Representative ‎Office, Toyota Motor Corporation. “For almost a decade, this unique platform has been uncovering the brightest new talents and empowering them to turn their ideas into reality. Supporting the next generation is an essential component of our drive to create ‘amazing experiences’ and push the boundaries of what can be achieved through brave design. I would like to thank the global design community for taking the Lexus Design Award to their hearts and I am looking forward to seeing what innovations this year’s finalists will bring to Milan.” -- Tradearabia News Service


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