Omé organics, a US-based luxury organic skincare brand, has signed a strategic partnership with Sheikh Abdulaziz bin Duaij bin Khalifa al Khalifa Private Office to expand its skincare line in the Mena region.

The private office facilitates independent business development, consultancy and advisory to inform, empower and accelerate growth across the region’s public and private sectors with a focus on Bahrain and the UAE.

The global skincare market is forecast to grow at 8.1 % CAGR between 2021 and 2031, according to Future Market Insights (FMI), and in the Mena region, the cosmetics skincare market was valued at $4.67 billion in 2020 and is expected to grow to $5.05 billion by the end of this year, according to Statista.

In Mena, There has been a significant rise in clean beauty products, and several brands have emerged in the region, as consumers in the region become more aware of the ingredients that go into these products.

Omé Organics is a sponsor of the first Mena Royal Investment Summit, a virtual event that will be held on June 23 and 24.

The summit is hosted by Sheikh Abdulaziz bin Duaij bin Khalifa al Khalifa Private Office. Omé founder, Christine Tucktuck will be speaking part of a panel ‘New investment opportunities’ addressing the disruption and new innovative solutions within the beauty industry. Furthermore, the summit will present high-level curated content from over 40 innovators from around the world to discuss innovative solutions and investment propositions

Christine Tucktuck said: “This strategic partnership will help us further accelerate into markets that have demand for these products, and understand the bigger vision of sustainable and organic beauty.  Additionally, women in the UAE and Saudi Arabia have topped the global charts in spending on makeup and skincare products, making the two countries the world’s cosmetics capitals, according to a report last year.

“We’re creating so much more than just beauty products. Our mission is to provide an unparalleled line of healthy effective organic skincare products for women of all skin types. This is a movement to increase awareness of a revamped beauty industry that teaches women to make safer and healthier choices for beauty.”

Sheikh Abdulaziz bin Duaij bin Khalifa al Khalifa added: “This pandemic has shifted consumer choice and forced people to incorporate better healthcare practices which has created larger opportunities for market growth and expansion in this sector. This market and its emerging players such as Omé Organics will cater to the post-pandemic beauty consumer that is increasingly seeking out products and brands that align with their values. This is in line with our mission to accelerate organisations presence in GCC countries in alliance with our global network of partners and affiliations.” – TradeArabia News Service