Mediastow, a leading media intelligence agency, has been selected by World View Communications, the public relations and communications arm of Dubai World, to manage all its media intelligence requirements.

The partnership will enable World View’s clients to have regular media updates through Mediastow’s media analysis solutions, said a company official.

Mohamed Elzubeir, founder and managing director, Mediastow, said: “Mediastow is delighted to form a partnership with World View Communications of Dubai World which plays a central role in the socio-economic development of Dubai on the regional and global fronts.”

"We are extremely pleased to add World View Communications to our portfolio of leading clients. We are a media intelligence agency that is led by credibility, which is crucial to the success of any media analysis company in the Middle East considering the highly competitive environment we work in," he noted.

"We are in a strong position to tailor specific monitoring communications strategies for World View Communications, and we look forward to a strategic relationship with them," Elzubeir added.

Alia Sulaiman, general manager, World View Communications, said: “We chose Mediastow from among other agencies for their capability to provide customised solutions that will work well in keeping our clients and business groups updated on what is going on in the market."

"Partnering with them was an obvious choice in light of their professionalism, expertise and global reach," he stated.

“World View Communications has a diverse portfolio of premier businesses, including Dubai World, one of the world’s largest holding companies, global marine terminal operator DP World, Jafza and TechnoPark among others, for whom accurate and timely intelligence plays a crucial role in the decision-making process,” she added.-TradeArabia News Service