Nakheel Retail on Friday announced that Grand Cinemas at Ibn Battuta Mall has smashed its record for admissions over a single weekend – with over 21,000 people flocking to watch films there on Friday (June 26) and Saturday (June 27).

Moviegoers eager to be among the first to catch Transformers 2 on its opening weekend helped to catapult Grand Cinemas to the top of last weekend’s charts for admissions to the movie’s opening across the UAE.

The cinema saw 12,045 admissions to watch this latest Hollywood blockbuster, said Brett Judd, head of Entertainment, Leisure & Marketing, Retailcorp.

'This is a fantastic result for Grand Cinemas and Ibn Battuta Mall.  As well as continually attracting new visitors, we have built up a loyal base of regular customers and we continue to be top choice for movie-goers from across Dubai,' he remarked.

“Ibn Batutta Mall really complements Grand Cinemas 21 movie screens with plenty of easy parking, the wide range of shops, restaurants and leisure facilities. All of this makes Ibn Battuta Mall a terrific environment for families of all ages,” Judd said.

Grand Cinemas is set to continue to attract movie goers this summer with host a great films including the exclusive UAE premier Harry Potter and The Half Blood Prince in IMAX 3D on July 15.

As part of Ibn Battuta Mall’s Summer Fiesta there is Kids Classic Film Festival giving people the chance to see their favourite films from past and present up on the big screen at Dh25 per person including cinema ticket, popcorn and soda, he added.

The kid’s classic promotion runs from Sunday – Thursday at 5pm, until 25 July.

Ibn Battuta Mall is the world’s largest themed shopping mall. Uniquely designed to celebrate the travels of the famous Arabic explorer Ibn Battuta, it features an exciting mix of over 275 retailers, 50 restaurants and food outlets, 21 cinema screens including the UAE’s only IMAX 3D theatre and a continual array of events and promotions.-TradeArabia News Service