The Domus Group, organisers of the Media and Marketing Show 2009 (MMS) in partnership with Ipsos Mena, one of the region's leading media research agencies, will provide guidance on the emerging trends in the advertisement world.

Ipsos MENA is conducting a detailed media and advertising trend analysis study looking at the top advertising agencies, leading brands and sector performance in the region.

The study will lead to a research paper that will be shared with the media and marketing professionals at the research pavilion at MMS 2009.

The MMS is an annual industry event that provides a boost to the fast growing media and marketing sector and provides a forum for communication professionals from across the region.

It will run from November 3 to 5 at the Zabeel Hall, Dubai International Convention and Exhibition Centre.

The study will also provide guidance to companies on how to gain valuable consumer insights and save on marketing costs through more effective advertising spreads and better use of the various media channels.

“Shrinking marketing budgets and growing competition can mean only one thing – the need to better know and understand the consumer to be able to anticipate their behavior, and this is possible only through an increased investment in consumer research,” said Maysoon A. Abulhoul, managing director Domus Group.

“As the leading forum for the region’s media and marketing executives, MMS 2009 is proud to have Ipsos Mena on board as the research partner, who in this role will demystify consumer and media research,” he noted.

“Ipsos will also be conducting a series of three workshops and a live audit to gauge the level of visitor satisfaction to this year’s show. The training sessions will revolve around advertising expenditure measurement, media planning software and people-meter TV audience measurement.”

Commenting on the announcement, Elie Aoun, managing director, Ipsos Mena, said: "This is not the first year we partner with MMS as the show offers us an ideal platform to reach the key media and marketing professionals in the local and regional market."

"With the financial crisis hitting almost every sector, Ipsos Mena will offer during the show high value-added analytics and market insight to help companies get more information about consumers and their behaviors during tough financial times," he added.-TradeArabia News Service