Net Advantage, the first specialised Internet media house in the region, has appointed Sarmady, a leading digital network company, as its exclusive digital marketing agent in Egypt.

Sarmady will develop specialised marketing campaigns for Net Advantage, leveraging a network that reaches over 3.4 million unique users in Egypt and covering audiences from different target segments such as sports, entertainment, news and business.

Net Advantage owns an extensive portfolio of some of the best online destinations in the Middle East. The network of websites under the agreement includes popular online destinations in the region such Aljazeera.net, Netlog.com, Mawaly.com, Mubasher.info, Hawaaworld.com, Kooora.com and many others.

With this partnership, Sarmady is now able to provide advertisers in Egypt with a wider online media platform to cover all advertisers’ needs in order to engage with their desired target audiences.

“This is an important step in our efforts to strengthen our presence in one of the most important markets in the MENA region,” said Mustafa Mohamad, general manager, Net Advantage.

“Sarmady provides considerable support in consolidating our brand and delivering key messages to target audiences in Egypt. Furthermore, Sarmady's technical expertise, extensive knowledge and solid experience in the local market will be crucial in generating more traffic and making Egypt one of our top performing markets in the region,” he added.

Ashraf Maklad, sales and marketing director, Sarmady, said: "We have been a leader in delivering relevant content and services for target audiences across Egypt, which has given us a strong head start in terms of matching the preferences and satisfying the requirements of our clients.”

“Sarmady has carefully studied this new project and is prepared to launch specialised campaigns that will complement and enhance the reputation of Net Advantage and promote its premium network of websites within the Egyptian market,” Maklad added. – TradeArabia News Service