World PR Congress to host 35 speakers
Dubai, March 8, 2012
More than 35 speakers from around the world will share their views on the changing political landscape, challenges and opportunities in the public relations sector at a major conference in Dubai this month.
The 20th Public Relations World Congress (PRWC), being held in the Middle East for the first time from March 13-15 at the Grand Hyatt Dubai will have ‘From the Arab Street to Wall Street, Communications in the Age of Dialogue,’ as its theme.
The congress, being held under the patronage of HH Sheikh Mohammed Bin Rashid Al Maktoum, UAE Vice President and Prime Minister and Ruler of Dubai, and in partnership with the National Media Council of the UAE, will also discuss the future of the media, social media trends and public relations in the Middle East.
Saudi Aramco and Saudi Basic Industry Corporation (Sabic) have signed up as headline Strategic Partners, with the Dubai Chamber as Diamond Sponsor for the event, being organised by the International Public Relations Association – Gulf Chapter (IPRA-GC).
Confirmed speakers, among others, include Malaysia’s former Deputy Prime Minister and leader of the opposition People's Justice Party Anwar Ibrahim; British public relations guru and chairman of Chime Communications Lord Bell; former head of Al Jazeera and co-founder of the Sharq Forum, Wadah Khanfar; general manager of Al Arabiya TV, Abdul Rahman Al-Rashed, and Roger Fisk, who played a key ‘behind the scenes role’ in the election of US President Barack Obama.
Over 500 PR professionals are expected to attend the PRWC, where they will have the opportunity to participate in Master Classes and Training Workshops. Registration is now open at www.prwcdubai.com. –TradeArabia News Service