Meetings industry 'bullish on growth'
Abu Dhabi, March 28, 2012
The buyers and event organisers are looking at increasing the volume of events in the Gulf and Mena region, with a majority looking at increasing their budgets, said the latest Global Meetings Industry Research report for the region.
Bullish sentiment continues to previal over the meeting industry sector in the region, said Sally Greenhill from The Right Solution and Rob Nicholas of meetme in the report which was launched at the ongoing Gulf Incentive, Business Travel & Meetings exhibition (GIBTM) in Abu Dhabi.
According to the research, about 48.2 per cent of Middle East buyers and 47.2 per cent of Global buyers said that they organised more events in the last 12 months as compared to the previous year, while 64.5 per cent and 56.4 per cent respectively said that they are even looking at further increasing that volume.
Supporting such an increase in the volume of events are 53.7 per cent of Middle East buyers and another 46.4 per cent of Global buyers indicating an increase in their budgets in the next 12 months, the report added.
According to the survey, the UAE (Abu Dhabi and Dubai) continued to top the list of ten countries that both Middle East and global buyers pick to hold such events.
The factors such as competitive rates, added-value, intelligent pricing, innovative products, new destinations, wow factor, economic recovery, political stability, regional security, visas, airlift and airport taxes, are seen to have the most impact in increasing meetings and events business in a specific destination.
The results of the report were drawn out of a survey of 1,063 buyer-respondents, 143 of whom are based in the Middle East. Out of the total respondents, 364 have held events in the region, it added.-TradeArabia News Service
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