MasterPeace signs up Memac as partner
Beirut, May 29, 2012
MasterPeace, an international bottom-up peace movement aiming at bridging world conflicts, said it has appointed Memac Ogilvy as its public relations consultant in the Mena region.
As per the deal, Memac Ogilvy will be handling the media relations, strategic counseling and brand stewardess for MasterPeace’s overall objectives of peace-building and creating a world with fewer conflicts, no nuclear arms, extensive international co-operation and active support for peace projects, said a company statement.
On September 21, 2014, MasterPeace aims to embrace the most heated conflicts worldwide in a performance gathering artists from conflict areas, world leaders and top musicians side by side bringing a message of positivity and togetherness, it stated.
Cairo will be transformed into a Peace Capital in the week before the concert as the city will host several inspiring peace meetings bringing together world leaders, marketeers, NGOs and social entrepreneurs for peace building innovation and information exchange.
Documentaries of the exchange of vision, values, experiences and dreams will be broadcasted worldwide and especially in the conflict areas for the sake of peace building, said the statement.
'We are working for the higher purpose of bridging world’s conflicts. As the day of the concert draws nearer we will need more supporters and advocates to the initiative, hence the partnership with Memac Ogilvy,' remarked CEO Mohamed Helmy.
Commenting on the win, Tarek Lasheen, PR director of Memac Ogilvy Egypt said, 'We are looking forward to co-operating with such a great movement with which we as Memac Ogilvy share the same principles and values.'
'Fulfillment of world peace has always been the dream of every person in the world and we are lucky to get a real shot at this. MasterPeace is the type of client where PR practitioners flex their muscles both conventionally and unconventionally,' he added.
A multinational advertising & PR agency, Memac Ogilvy started its operation in Bahrain in 1984. The company is a joint venture between Middle East Marketing and Advertising Company (Memac) and Ogilvy Worldwide.-TradeArabia News Service