New business magazine launched in Dubai
Dubai, June 12, 2012
The first edition of Business Benchmark Middle East (BBME), a new pan-GCC business magazine, has rolled out of Dubai with its focus on breaking stories and critical insights into the changing face of the economy.
BBME’s pedigree comes from the four-decade old Times of Oman Group, a leading media and publishing house in the region. The magazine also represents the first ever foray of Times of Oman Group outside its Muscat-headquartered home turf.
“Business Benchmark Middle East will address the challenge of insight-driven critical reporting and analyses of the regional and global economy in these changing times. Creating benchmarks in quality, breaking content and providing factual and reliable information intelligence to our readers are top priorities,” said Ahmed Essa Al Zedjali, CEO and editor in chief.
Despite the continuing rollercoaster ride of global and regional economies, BBME is pitching it big in its debut with aggressive distribution across all GCC countries and a digital edition which promises to provide real time info and analytical updates.
To get a global perspective, the magazine has appointed correspondents in key global financial centres including New York, London, Kuala Lumpur and Mumbai.
“There is a crying need in this part of the world for analytical, thought-provoking journalism and reliable information that is of use to businesses, and that is where we would endeavor to score,” said Al Zedjali.
Business Benchmark Middle East will have a solid mettle in the factual content it provides to its reader, ensuring that beyond the region, the magazine will also be a window to the Middle East opportunities for a global audience, he added.
Business Benchmark Middle East, priced at Dh15 ($4) will hit the newsstands in the first week of every month, a statement said. – TradeArabia News Service