GE unit, Injaz host innovation skills camp
Dubai, June 27, 2012
The UAE Chapter of GE Volunteers, an internal organisation of GE, joined hands with Injaz, a non-profit business education organisation, to host a camp focusing on innovation skills for female students in the UAE.
The annual Innovation Camp offered a hands-on learning experience for about 80 students from the Ras Al Khaimah Women’s Higher College of Technology. Eight GE Volunteers took part in a mentoring programme over a full-day, providing students the opportunity to develop innovative solutions to address a business challenge by drawing on creative thinking, team work, communications and leadership skills.
Elliot Lewis of GE Volunteers said: “The Innovation Camp organised by Injaz is a perfect fit to the central credo of GE to promote innovation and imagination. Over the nearly eight decades of GE’s operations in the Middle East, the focus of the company was to promote a culture of localized innovation to address the region’s specific requirements.”
“The Innovation Camp was a novel way to reach out to student talent, encourage them to think creatively, promote the spirit of entrepreneurship and work-readiness, and set the foundation for business leadership.”
At the Innovation Camp, a special business challenge was drawn out in the form of a competition with the students, mentored by GE Volunteers, having to address the concern by developing an imaginative business plan.
The 80 participating students were grouped into teams of 8 to 10 each, who demonstrated their eagerness to develop new methods of communication, learn about each other’s strengths and talents and eventually putting together the business proposition.
Each business plan stood out for its ingenuity and teamwork, and the plan for an online children’s furniture store called Royal Children’s Furniture to be ‘designed and made in Ras Al Khaimah’ was selected as the winner. The group that put together the plan won a place in the Junior Achievement Company Program.
GE is a member of the regional Injaz Al Arab board and globally has representation on the Junior Achievement board.
Volunteering is central to GE’s commitment to the societies it serves in, and some 175 GE Volunteer Councils in 46 countries and over 100,000 volunteers undertake over one million hours of community service every year. – TradeArabia News Service
More Media & Promotion Stories
- Dubai Culture launches Instagram contest
- Dubai arts consultancy wins major hotel deal
- Du campaign sweeps Dubai Lynx Awards
- Arab heroes shine at Abu Dhabi Triathlon
- Memac Ogilvy wins big at Dubai Lynx Awards
- Bahrain set to host first bridal and fashion expo
- NAS CEO El Houry chosen Young Global Leader
- Branson to address top UAE executives at du forum
- Rare Qatari artefacts on display in Doha
- Arpu's T-Pay gateway draws top game vendors
- SES signs capacity deal with Libyan group
- Primedia appoints new general manager in UAE
- National Geographic announces Cosmos launch
- Red Stallion Interactive sets up Bahrain, Qatar offices
- New MD for Media Group International
- Al Aan TV picks Harris for HD service
- Ogilvy & Mather takes majority stake in Memac Ogilvy
- UAE to host first stage of IPL cricket
- Etisalat, Tata launch video connect service
- LIVE exhibits HD technologies at Cabsat
- Twitter crashes again, software glitch blamed
- Talia seals new partnership with Thuraya
- Art now 'a viable asset class for ME investors'
- 150 creative activities mark 1st Dubai Art Season
- KFC, MBC promotion offers visit to WWE event
- 155m-year-old dinosaur finds home in Dubai Mall
- Most firms take up more CSR projects
- Saudi salon plans expansion across Gulf
- Microsoft identifies new digital trends
- Etisalat offers live streaming TV apps